More than a degree

University of Fredericton (UFred)

UFred was ready for its next stage of growth with ambitious goals. They tasked us with transforming its brand, digital experience, and national campaign around what has set the university apart for 20 years: online education built with purpose for modern learners.

Brand Strategy
Creative Platform
Full Funnel Brand Campaign
Brand & Digital Design
Website & UX
Paid Media

UFred “Setbacks are just the set up” campaign on a transit shelter featuring Padraic

Impressions: 50M+
Website sessions: +58%
Qualified student prospects: +44%

Challenge

UFred pioneered online education for 20 years, but the market had caught up. Flexibility and convenience were no longer differentiators, national awareness remained low, and paid search was nearing its scalability ceiling. To support ambitious growth, UFred needed a brand that could create demand, not just capture it.

Insight

UFred’s advantage wasn’t simply that it offered education online. It had been built online from the beginning, intentionally designed around the realities of modern learners.

That opened the door to a more meaningful position: education designed for real lives and the change people want to create within them.

Solution

We are repositioning UFred as Canada’s online university, built with purpose for modern learners to thrive. The organizing idea, “Online. On purpose.”, brings that position to life across a refreshed visual identity, redesigned website and full funnel, national campaign: “More Than a Degree”, one connected experience from first impression to enrollment.

UFred “Online learning. Real engagement. Start your BBA.” social ad

UFred “Show your kids dreams don’t expire.” billboard featuring Brianna

UFred testimonial social ad quoting Timothy Pearce: “UFred taught me how to think, not what to think.”

Your work would look good here

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