All Case StudiesPreston Hardware
Preston Hardware has been helping Ottawa build better since 1945. Over the years, we’ve helped strengthen its digital business and bring more personality to the brand, most recently with playful campaigns that gave people a reason to make the upgrades they’d been putting off.
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01
Peak hardware season is crowded with big-box competitors pushing price, product, and promotion at scale. Preston needed to stand out without outspending them, showcasing its premium products, expert service, and local roots in a way that felt unique, and distinctly more human.
02
People rarely replace something the moment it becomes outdated. They wait until it breaks, or until someone gives them permission to want something better.
That postponed upgrade became the creative opportunity: give people the little push they need to finally make the upgrade they’ve been thinking about.
03
We turned that shared truth into two playful seasonal campaigns. The Summer Sizzlin’ BBQ campaign made upgrading the backyard feel irresistible, while Dad Deserves Better took aim at the duct-taped drills, barely functioning lawnmowers and other things dads insist “still work.”
These ideas gave Preston a distinctive way to turn product advertising into relatable, memorable reasons to upgrade.
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